How to make your Copywriting attractive

Grabbing and Holding Attention

At this point in the book you should now have a good idea of how to write well. Some of this will come with practice but if you keep the tips we’ve covered in mind, your writing should already be more engaging and interesting for the reader.

Now we can dive into the good stuff: understanding the psychology of our readers to try and persuade them to buy from us, sign up to our newsletter or bookmark our page.

And the first challenge you’re going to face in this capacity is just getting them to read what you’ve written. A lot of people are going to land on your pages every day and unfortunately, most of them will leave within a few seconds of getting there. The average time that someone spends on any website is actually under a minute and most of us can attest to this if we reflect on our own browsing behavior.

The fact of the matter is that we’re constantly in a rush, we’re desensitized to all the adverts we see and we’ve become accustomed to getting the information we’re looking for in a very short amount of time.

The Basics of Good Writing

Before we get into the specific side of trying to sell to your audience or get them to want your product, it makes sense to start by looking at writing more generally and at what is required for your content to be considered ‘well written’.

Writing is art and as always, art is very difficult to define and to judge. Beauty is in the eye of the beholder and all that…

But perhaps the best way to judge a piece of writing is to look at it in the context of what it is trying to achieve. What is the goal of the writing and how well does it complete that goal? Because ultimately, nothing else matters.

If your goal is to spin a good yarn and entertain an audience, then good writing is writing that achieves that. If your goal is to convey a specific piece of information, then readers should come away now knowing what you wanted them to know.